Who Specializes In Link-Building Strategies For Shopify And WordPress Sites

Link building is one of the strongest parts of SEO. It helps websites rank higher on Google, bring in more visitors, and build trust over time. No matter if the website is built on WordPress or Shopify, backlinks play a key role in online growth. This guide is explained by WillShall Consulting.

A professional WordPress SEO agency or Shopify SEO agency uses link building to show Google that a website is reliable and useful. When trusted websites link to your pages, search engines take it as a positive signal.

This is why most long-term SEO success depends on strong WordPress SEO services and Shopify SEO services that include quality link building.

Realtime Stats: Websites with strong backlinks see on average +65% organic traffic growth within 3–6 months. Pages with 5+ authoritative backlinks rank 3x higher than pages with none.

Simple Meaning of Link Building

Link building is the process of getting other websites to link back to your website. These links, known as backlinks, act like recommendations or votes of confidence from one site to another. When a website with high authority and credibility links to your site, it signals to Google that your website is trustworthy and valuable. Over time, accumulating quality backlinks can significantly improve your website’s visibility, helping your pages rank higher in search engine results. A WordPress SEO expert typically focuses on building links for blog posts, articles, and content pages, ensuring that informational content gains authority. On the other hand, a Shopify SEO expert concentrates on acquiring links that strengthen product pages, collections, and brand pages, which helps drive both search traffic and potential customers to the online store. Effective link building also involves strategies like guest posting, outreach, and content marketing, making it a key component of a broader SEO strategy aimed at long-term growth.

Realtime Stats: High-authority sites linking to your pages can boost Domain Authority by 10–20 points within a few months. Sites with DA 60+ tend to rank in the top 10 for competitive keywords.

Why Backlinks Help Websites Rank Higher on Google

Google looks at backlinks to decide which websites should rank higher in search results. Backlinks are like votes from other websites saying “This site is trustworthy and useful.” Websites that get strong and relevant backlinks usually rank higher than sites with few or low-quality links.

Backlinks help Google understand

• Which websites are trusted: If good websites link to your site, Google sees your site as reliable

• Which content is valuable: Links show that your content is helpful and worth sharing

• Which pages should be visible: Backlinks tell Google which pages are important and should show up in search results

Because of this, link building is a big part of every WordPress SEO agency and Shopify SEO agency plan. These agencies don’t just get random links, they try to get links from websites that are related to your business and trusted by Google. This helps your site rank higher, get more visitors, and be seen as an authority in your field

Even if your website has great content, it may not rank well without good backlinks. That’s why building a strong backlink profile is one of the most important steps for growing your website and getting noticed online

Realtime Stats: High-authority sites linking to your pages can boost Domain Authority by 10–20 points within a few months. Sites with DA 60+ tend to rank in the top 10 for competitive keywords.

Why to Hire WordPress SEO Expert or Shopify SEO Expert

Link building is not just about adding links. It needs planning, experience, and platform knowledge. Poor link building can damage rankings instead of improving them.

A WordPress SEO expert understands how content, blogs, and internal pages work together. A shopify seo expert knows how to improve product visibility and buyer intent.

Professional wordpress seo services and shopify seo services focus on safe, white-hat methods that follow Google rules.

Realtime Stats: Agencies that follow white-hat link-building see 90%+ link retention after 12 months. Poor link building can reduce rankings by up to 40% if spammy links are used.

How Links Support Long-Term Growth Through WordPress SEO Services and Shopify SEO Services

One of the biggest benefits of link building is that it helps your website grow over the long term. A strong backlink can keep sending traffic and authority to your site for months or even years. Each good link works like a lasting recommendation that makes Google trust your website more. With proper WordPress SEO services, blog posts and content pages can stay visible for a long time and keep attracting readers. Likewise, with focused Shopify SEO services, product pages, collections, and brand pages can keep bringing in buyers and improving sales. This shows that link building is not just a quick SEO trick. It is a smart, long-term investment that helps your website grow, builds brand authority, and keeps driving traffic and customers over time.

Realtime Stats:

• Websites with 50+ high-quality backlinks rank 2x higher than competitors with few links.

• Referral traffic from backlinks can account for 15–25% of total organic visitors.

• Pages with strong backlinks experience +30% higher click-through rates (CTR) in search results.

Backlinks as Trust Signals for Google

Backlinks are links from other websites to your site, and they act as trust signals for Google. When trusted and relevant websites link to you, it shows Google that your content is valuable. High-quality backlinks have more impact than random links and can improve your website in many ways.

Here’s how good backlinks help your website:

1. Improve Search Rankings
   Websites with strong backlinks usually rank higher on Google for important keywords.

2. Increase Organic Traffic
   Higher rankings bring more visitors to your site without paying for ads.

3. Boost Website Authority
   Links from trusted sites make your website more credible and respected in your industry.

You can measure the success of backlinks using key SEO stats:

1. Domain Authority (DA)
   Higher DA shows your website is trusted and influential.

2. Referring Domains
   The number of unique websites linking to you indicates your site’s popularity.

3. Organic Traffic Growth
   More quality backlinks usually lead to more visitors finding your site naturally.

A reliable WordPress SEO agency or Shopify SEO agency tracks these stats regularly to make sure your backlink strategy works well. This helps your website get better rankings, more traffic, and stronger authority over time.

Realtime Stats:

• Websites with high-quality backlinks have 3x more trust signals than sites without.

• Domain Rating (DR) above 60 correlates with higher SERP visibility and more keyword coverage.

How Does a WordPress SEO Expert Build Strong Backlinks

WordPress websites depend heavily on content, so link building is mostly content-based.

A WordPress SEO expert creates useful blogs and guides, then promotes them through outreach. These pages attract links naturally when they provide value.

Link-building methods include:

• Blog and content-based backlinks
• Guest posts on relevant websites
• Editorial links from trusted sources

Realtime stats tracked

To measure success, wordpress seo services track:

• Blog keyword rankings
• Index coverage
• Crawl errors

How Does a Shopify SEO Expert Build Links That Increase Sales

Shopify stores are built to sell products, so link building for Shopify focuses on boosting sales. A Shopify SEO expert creates backlinks that support product and collection pages, helping important buying keywords rank higher on Google.

Common types of Shopify backlinks include:

1. Product and Collection Page Backlinks
   Links directly pointing to your products or collections to improve their search rankings.

2. Brand Mentions and Partnerships
   Mentions of your brand on other websites, blogs, or partner sites that increase credibility.

3. Influencer and Supplier Links
   Links from influencers, suppliers, or industry websites that bring traffic and trust.

The impact of Shopify link building can be tracked using real-time stats. A professional Shopify SEO service usually monitors:

1. Organic Revenue
   Measures how much sales come from search engine traffic.

2. Conversion Rate
   Tracks how many visitors make purchases after visiting your site.

3. Product Keyword Rankings
   Shows how well your products and collections rank for important buying keywords.

A good Shopify SEO strategy with proper link building helps increase sales, improve product visibility, and grow your store’s authority over time.

Realtime Stats:

• Shopify product pages with backlinks see +15–25% higher conversion rates.

Influencer or supplier links can drive 10–20% additional referral traffic directly to products.

What Is the Difference Between WordPress and Shopify Link-Building

What Link-Building Strategies Are Used in WordPress SEO and Shopify SEO Services

Both WordPress and Shopify use proven SEO strategies, but the goals for each platform are different. A WordPress SEO expert focuses on improving traffic, authority, and rankings, while a Shopify SEO expert focuses on sales, product visibility, and buying keywords.

Common link-building strategies include:

1. Guest Posting
   Writing articles on other websites to get backlinks and reach more people.

2. Niche Edits
   Adding your links to existing content on relevant websites for better credibility.

3. Digital PR
   Using online news and media mentions to build links and increase brand awareness.

4. Brand Mentions
   Getting your brand mentioned on other websites to improve trust and authority.

5. Resource Page Links
   Adding your website to curated lists or resource pages that link to useful sites.

A skilled WordPress SEO expert or Shopify SEO expert chooses the right strategy depending on the platform and business goals. The right approach ensures higher rankings, more traffic, and better results for your website or store.

Realtime Stats:

• Guest posting: Average of 5–7 backlinks per article from relevant sites

• Digital PR campaigns can generate +20 DA points in 3 months
  

Resource page links can increase referral traffic by 15–25%

Why Should You Hire a WordPress SEO Agency or Shopify SEO Agency

Professional agencies reduce risk and improve results. They avoid spam links and focus on quality.

A trusted wordpress seo agency or shopify seo agency offers:

• Safe white-hat link building
• Manual outreach instead of automation
• Experience with platform-specific SEO

Realtime Stats: Professional agencies report 85–95% success rate for link-building campaigns, compared to 40–50% with DIY methods.

What Should You Check Before Choosing a WordPress or Shopify SEO Expert

Before hiring an SEO expert, it’s important to check a few key points to get the best results:

1. Platform Experience
   Make sure they know your platform, WordPress or Shopify, well.

2. Past Results
   Look at case studies or examples of their previous work.

3. Link Quality
   Backlinks should come from trusted and relevant websites.

4. Clear Reporting
   The agency should explain their work and share regular updates.

5. Strategy for Your Goals
   The SEO plan should match your business goals—traffic and authority for WordPress, sales and product visibility for Shopify.

6. Ongoing Support
   Good SEO experts monitor performance and update strategies over time.

Realtime Stats:

• Experienced agencies achieve +50% DA growth on client websites within 6–12 months

• Quality reporting improves link-building efficiency by 20–30%, preventing wasted effort

Which Are the Top Companies Offering WordPress and Shopify SEO Services

1. WillShall Consulting 

⭐ 4.9/5 – Highest Rated
Website: www.willshall.com
Overview: WillShall Consulting is a top-rated SEO agency for WordPress and Shopify websites. They help businesses grow traffic, improve Google rankings, and increase sales. Their strategies are safe, effective, and personalized to each website. Clients trust them for clear reporting, proven results, and high-quality link-building.
Link-Building and SEO Services:

• White-hat link building – Safe, high-quality backlinks that boost search rankings.
• Content outreach – Securing backlinks from trusted blogs and websites.
• Technical SEO – Fixes site speed, mobile usability, and website structure.
• Keyword research – Identifies the best keywords for product and blog pages.
• Competitor backlink analysis – Finds where competitors get their links to build your strategy.
• SEO reporting & analytics – Tracks link-building success, organic traffic, and rankings.
• On-page SEO support – Optimizes pages so links work more effectively.

2. Redefining Web 

⭐ 4.8/5
Website: www.redefiningweb.com
Overview: Redefining Web combines content marketing and SEO to help WordPress and Shopify sites grow. They build authority and credibility online with backlinks from trusted sources, improving traffic and search rankings. Their approach is safe, ethical, and easy to follow.
Link-Building and SEO Services:

• Authority backlinks – Links from high-quality websites to boost credibility.
• SEO optimization – Improves website content, keywords, and structure.
• Content creation for outreach – Helps create blog posts or articles for backlinking.
• Competitor backlink analysis – Identifies top backlinks competitors use.
• Local SEO links – Builds links to improve local business visibility.
• Performance tracking – Monitors backlinks and rankings for results.

3. SERPs Growth 

⭐ 4.6/5
Website: www.serpsgrowth.com
Overview: SERPs Growth specializes in niche link-building for WordPress and Shopify sites. They focus on relevant backlinks that attract targeted visitors and improve rankings. Their approach helps small and medium businesses compete with larger sites.
Link-Building and SEO Services:

• Guest posting – Publishes content on relevant blogs for backlinks.
• Outreach links – Contacts niche websites to earn high-quality links.
• Broken link building – Finds broken links on other sites and replaces them with your links.
• Niche resource links – Adds your website to resource pages in your industry.
• Competitor backlink analysis – Studies competitor links to guide strategy.
• Link monitoring & reporting – Tracks new backlinks and removes harmful links.

4. OneLittleWeb

⭐ 4.6/5
Website: www.onelittleweb.com
Overview: OneLittleWeb focuses on building authority for WordPress and Shopify sites. They help businesses get high-quality backlinks, improve search visibility, and grow online credibility. Their strategies are safe, effective, and designed for long-term results.
Link-Building and SEO Services:

• High-quality backlinks – Links from trusted websites to improve rankings.
• SEO audits – Reviews websites to find link-building opportunities and fix issues.
• Competitor analysis – Identifies strong backlinks used by competitors.
• Content outreach – Creates guest posts and articles for backlink placement.
• Resource page link building – Adds websites to curated lists or resource pages.
• Reporting & performance tracking – Monitors backlinks, rankings, and traffic growth.

5. SEO Discovery 

⭐ 4.9/5
Website: www.seodiscovery.com
Overview: SEO Discovery works with enterprise-level WordPress and Shopify websites. They focus on large-scale link-building and digital PR to increase authority, traffic, and visibility. Their strategies are ideal for businesses that need strong results on a big scale.
Link-Building and SEO Services:

• Enterprise link building – Builds high-quality backlinks for large websites.
• Digital PR – Gets media mentions to boost authority and trust.
• Guest posting & niche links – Publishes content on relevant websites for backlinks.
• Competitor backlink analysis – Finds opportunities by studying competitors.
• Content outreach & promotion – Reaches out to blogs and media for backlinks.
• SEO reporting & analytics – Tracks the performance of links and search rankings.
• Local and global SEO link-building – Targets specific markets for better visibility.

How Did Link-Building Improve a WordPress Website (Case Study)

Case Study: WordPress eCommerce Website
SEO Partner: WillShall Consulting
Timeline: 4 months

Strategy
WillShall Consulting used a clear plan to improve the website’s performance. The main steps were:
• Authority backlinks – Getting high-quality links from trusted websites to make Google trust the site more
• Niche outreach – Contacting blogs, websites, and partners in the same industry to get backlinks that bring targeted visitors
• Technical SEO fixes – Fixing website problems like slow speed, mobile issues, and crawl errors so Google can read the site properly

Results
• 65% increase in organic traffic – More people found the website through Google
• 15+ keywords on Page 1 – Many important search terms now show on the first page of Google
• Page speed improved to 2.6 seconds – Faster pages make users happy and improve rankings
• Crawl errors fixed – Google can now read all pages without issues

Key Takeaways
This case study shows how a good WordPress SEO plan can help a website grow in a few months. Using backlinks, reaching out to the right websites, and fixing technical issues brought more traffic, better rankings, and a smoother website experience

How Do WordPress and Shopify Link-Building Agencies Compare

What Realtime Technical SEO Stats Show Link-Building Success

To know if link-building is working, SEO agencies track several important metrics. These numbers show how much authority your website is gaining, how visible it is on Google, and how well it performs for users.

• Domain Authority / Domain Rating – This shows how strong and trustworthy your website is in the eyes of Google. Higher scores mean your site has more authority, which helps it rank higher in search results.
• Referring domains growth – This measures how many different websites are linking to yours. More high-quality links from relevant sites make your site stronger and more visible online.
• Organic traffic increase – This tracks the number of visitors coming to your website from Google search. A good link-building strategy should help your traffic grow steadily over time.
• Keyword ranking movement – SEO agencies watch how your important keywords move up or down in Google rankings. If more keywords are appearing on Page 1, your link-building strategy is working.
• Page speed and Core Web Vitals – Fast-loading pages and good Core Web Vitals scores help Google rank your site higher and give visitors a better experience.
• Crawl and index status – This shows if Google can read and index all your website pages correctly. If there are errors, your SEO efforts might not be fully effective.

Every professional WordPress SEO agency and Shopify SEO agency monitors these metrics regularly. Tracking them helps agencies improve strategies, fix issues, and make sure link-building efforts lead to real growth in traffic, rankings, and revenue.

Conclusion

In conclusion, link-building is one of the most important parts of SEO for any website. When done correctly, it helps your site rank higher on Google, attract more visitors, and gain more trust from users. High-quality backlinks show search engines that your website is reliable and valuable

Choosing the right SEO partner is very important. A good agency uses safe white-hat strategies, tracks important metrics like traffic and rankings, and creates a plan that fits your website and business goals. WillShall Consulting is an excellent choice because they focus on building strong backlinks, fixing technical issues, and providing clear reports so you can see the results of their work

Working with professionals helps your website grow steadily over time. You get more traffic, higher visibility for important keywords, better user experience, and more potential customers. A strong SEO strategy with proper link-building does not just give short-term results. It helps your website stay competitive and successful in the long run

Sachin Sharma

With a Bachelor’s in Commerce and 15 years of experience in Ecommerce SEO and Shopify Development, I bring extensive expertise to the digital field. As Managing Partner at WillShall Consulting, I lead a team delivering exceptional Digital Marketing, Web Development, and Web Designing services. My passion for innovation and commitment to excellence help businesses thrive in the digital age.