SEO Case Study - Teledata ICT

3X Growth in Organic Traffic and Clicks. 2X increase in impressions. Improved Keyword Rankings for Teledata in 6 Months

About Teledata ICT

teledata_banner

Teledata is a leading and one of the most trusted internet and telephone service providers throughout Ghana. It is currently serving over 2000 business clients and 45,000 overall users. Whether you are looking for internet services for your home network, business, or want satellite internet and more, you can get it all here. Teledata brings to you the latest in internet and telephone services that work best for you.

Client’s Expectations & Campaign Brief

Client opted for our SEO service in June, 2020. In order to expand the website’s reach and extend the client base, client decided to get their website search engine optimised. The Core Objective was to increase the website traffic and more leads.

Challenges

When Client approached us, the website was not optimized at all. He was running paid ads on Google. And was getting a sufficient amount of traffic on his website through paid ads but they were getting very less clicks and impressions organically. So he wanted us to gather organic traffic on his website. Moreover, he simply wanted great visibility through SERP rankings.

The challenges for us were: -

  1. To target different keywords
  2. Content was not optimized, it was difficult to convince the client to stuff keywords on the website
  3. Website was not SEO friendly

The Solution

Of Course the first step is Keyword Research to start any of the SEO projects. Our SEO professionals started with keywords finalising and chose the best possible keywords for this brand. After approval of keywords, we started fixing the On page issues. In case of the On Page, we modified the website pages content to make it keywords oriented and fixed all the issues that needed to be fixed. Within 2 weeks of submissions, we started getting the results, there is improvement in the ranking and gain in the stats of Google webmaster and Google Analytics.

It's been 11 months and our most of the keywords are ranking on #1 position on the SERP.

Using a combination of off-site SEO activities and constant on-site improvements, we saw a steady rise in the organic traffic coming to the website.

Over a three-month period (June, 2020 - March, 2021).

3X Increase in Organic Traffic

Traffic Before SEO Campaign

SEO Challenges

Traffic After SEO Campaign

Keyword Strategy

- 3x Increase in Clicks

- 2x Increase in Impressions

Keyword’s Latest Ranking Results

Keyword Baseline Ranking Latest Ranking
Broadband services in ghana NA #1 on Google.com.gh
Internet services in ghana NA #1 on Google.com.gh
Wifi services in ghana NA #1 on Google.com.gh
Satellite internet providers in ghana NA #1 on Google.com.gh
Business fiber internet NA #1 on Google.com.gh

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