SEO Case Study - Stone Depot

7X Growth in Organic Traffic and Clicks. 57.3K Impressions. Improved Keyword Rankings for Stone Depot in 6 Months

About Stone Depot

stonedepot_banner

Stone Depot is a Ghana-based business that deals with quality stone fabrication. Over the years, Stone Depot has been offering homeowners throughout Ghana the best in kitchen countertop materials. The highly experienced and trained team of fabricators here provides quartz, granite, and marble natural stone fabrication exactly how you want to increase your home value. Stone Depot is also the proud official distributor of Cosentino products in Ghana.

Client’s Expectations & Campaign Brief

Client opted for our SEO service in September, 2019. In order to expand the website’s reach and extend the client base, Client decided to get their website search engine optimised. The Core Objective was to increase the website traffic and more leads.

Challenges

When client approached us, they were completely low on traffic and impressions. They simply wanted great visibility through SERP rankings & more leads. The major challenge was to rank the targeted Keywords on the 1st page of Google as the website is a One Page Website and It has always been difficult to rank the keywords on a One Page website.

The challenges for us were: -

  1. Target different keywords
  2. It’s a one page website
  3. Optimization of the website

The Solution

Our SEO experts run a keyword research and try to find out the best possible keywords by keeping their searches & competition in mind. After finalising the keywords, we changed all the meta tags and optimized the content according to the keywords. We optimize all images' alt tags. After fixing the on page issues, we started working on the Off Page SEO. We started seeing improvement within 2 months. We saw the number of clicks has increased in the Google Webmaster(Google search console) as well as in Google analytic.

Within 8 months our all 15 keywords started ranking on 1st position on the SERP. After these keywords we added 15 more keywords and even from those keywords, our most of the keywords also started ranking in 1st position. We are currently working on this website and it is getting improved day by day.

Using a combination of off-site SEO activities and constant on-site improvements, we saw a steady rise in the organic traffic coming to the website.

7x increase in organic traffic

Traffic Before SEO Campaign

SEO Challenges

Traffic After SEO Campaign

Keyword Strategy

- 2x Increase in Clicks

- 57.3K Impressions

Keyword’s Latest Ranking Results

Keyword Baseline Ranking Latest Ranking
Natural Stone Distributors Ghana NA #1 on Google.com.gh
Natural Stone Fabricators Ghana NA #1 on Google.com.gh
Natural Stone Ghana NA #1 on Google.com.gh
Cosentino Products Ghana NA #1 on Google.com.gh

Key Metrics Overview

Metric Value Meaning
Organic Search Traffic 240/month (↑4%) The site receives around 240 visits per month from unpaid search. A slight improvement in traffic (+4%) shows a bit of growth.
Keywords Ranked 32 The site ranks for 32 keywords, which is a small keyword footprint. More optimized content is needed.
Backlinks 926 (from 153 domains) A good quantity of backlinks. However, the quality and relevance of these links will determine their SEO impact.

Why Choose WillShall for Your Online Business Growth?

For any online business aiming for significant growth and increased revenue, WillShall Consulting offers much more than just advice; we provide actionable strategies and specialized expertise. We understand that in the vast and competitive digital landscape, visibility and conversion are paramount. Our team focuses on developing comprehensive solutions that don't just enhance your online presence but actively drive qualified traffic and transform visitors into loyal, paying customers.

Our core strength lies in delivering **cutting-edge **SEO services meticulously tailored for online businesses. We go far beyond generic strategies, diving deep into targeted keyword research, robust technical optimization, compelling content creation, and strategic backlink building. This holistic approach significantly improves your search engine rankings, leading to more organic reach, higher lead generation, and, ultimately, a stronger, healthier bottom line for your online enterprise.

Ready to dominate your online niche? Contact WillShall Consulting today to discuss your specific SEO requirements and unlock the full potential of your online business.

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