SEO Case Study - Masri Orthodontics

3.5X Growth in Organic Traffic and Clicks. 1.41M Impressions. Improved Keyword Rankings for Masriortho in 6 Months

About Masriorthodontics

Masriorthodontics Banner

Masri Orthodontics is the most trusted orthodontist in Livonia, Michigan. Serving Canton, Plymouth, Northville, Novi, Farmington, Birmingham, Troy, and Detroit, MI area for over 25 years. They provide all advanced dental treatment using the latest technology. Dr. Masri offers his patients the finest materials and options available in orthodontics today, allowing for faster, more comfortable treatment.

Client’s Expectations & Campaign Brief

WillShall designed and developed MasriOrtho.com in 2018. Dr. Nawaf Masri opted for our SEO service in May, 2020. In order to expand the website’s reach and extend the client base, Masri Orthodontics decided to get their website search engine optimized. They also opted for PPC (Google Ads) to accelerate traffic. The Core Objective was to increase website traffic and generate more leads via the contact form.

Challenges

When Masri Orthodontics approached us, they were struggling with very low traffic and impressions. Their goal was to improve visibility through SERP rankings and increase form submissions to expand their client base. Given that dental service is a very competitive niche, it was challenging to rank the targeted keywords on the first page of Google.

The challenges for us were:

  1. Targeting different local areas
  2. High competition in the dental industry niche
  3. Unoptimized website content

The Solution

Our SEO experts conducted keyword research based on search volume and competition. We selected long-tail, location-based keywords to better target specific regions. During the first week, we fixed On-Page SEO issues including meta tags and content optimization. Then, we moved on to Off-Page SEO, acquiring backlinks from high-authority websites.

Within the first two weeks, we began to see results via Google Search Console and Google Analytics. After a year, most of the keywords are now ranking in the first position on SERPs.

Using a combination of off-site SEO activities and constant on-site improvements, we saw a steady rise in the organic traffic coming to the website.

3.5x increase in organic traffic

Traffic Before SEO Campaign

SEO Before Masri Ortho

Traffic After SEO Campaign

SEO After Masri Ortho

- 3.5x Increase in Clicks

- 1.41M Impressions

Keyword’s Latest Ranking Results

Keyword Baseline Ranking Latest Ranking
Orthodontist in livonia NA #1 on Google.com
Braces livonia NA #1 on Google.com
Temporary Anchorage Device Livonia NA #1 on Google.com

Key Metrics Overview

Metric Value Meaning
Organic Search Traffic 1.2K/month (↑11%) The site receives about 1,200 organic visitors per month, and traffic has increased by 11%, showing moderate SEO progress.
Backlinks 1.5K backlinks from 409 domains Decent number of backlinks, but may lack quality. Increasing backlinks from high-authority sites could improve domain strength
Traffic Share (US) 21% The domain holds 21% market share compared to its competitors in search visibility (mostly in the U.S.).
Competitors Tracked 1K The domain is competing with ~1,000 other websites for similar keywords.

Explore how WillShall Consulting can assist you in SEO of Dental and orthodontics business

For dental and orthodontics practices, attracting new patients is a constant challenge in a competitive healthcare landscape. WillShall Consulting understands the unique needs of your business, offering specialized strategies to boost your online visibility and patient acquisition. We ensure that when prospective patients search for dental care or orthodontic treatments, your practice stands out.

Our expertise goes beyond general business consulting, with a strong focus on highly effective SEO tailored for the dental and orthodontics industry. We implement strategies like targeted keyword optimization, enhanced online reputation management through patient reviews, and compelling content creation. This approach drives qualified leads directly to your practice, converting online searches into tangible appointments.

Ready to see your appointment roster grow? Contact WillShall Consulting today to discuss your specific SEO requirements and let us help your dental or orthodontics practice achieve new levels of success.

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