SEO Case Study - Holland & Co.

About Holland & Co. : Bespoke Fine Jewellery

Discover a truly bespoke fine jewellery experience, where every piece is meticulously designed and tailored just for you. Formerly known as Greg Holland Jewellery, Holland & Co is the next step in our evolution, showcasing the combined expertise that has always been the core of our craft. Our dedicated team, with unmatched knowledge and a passion for perfection, creates world-class jewellery with care and precision.

Key SEO Success Metrics:

1. Boost keyword rankings for both highly competitive and niche industry terms.
2. Increase organic traffic significantly from global audiences.
3. Enhance Holland & Co’s visibility in targeted markets, focusing on areas like personalized fine jewellery, custom jewellery, and beyond.
4. Improve local search visibility by optimizing Google My Business listings.
5. Optimize website performance through faster page load speeds and technical SEO improvements.
6. Develop a strong backlink profile by acquiring links from trusted, high-authority websites.

Performance Highlights

Holland & Co made significant strides in its SEO results.

1. Increased Organic Traffic
2. Boosted Keyword Rankings
3. Strengthened User Engagement

Clicks and Impressions

Top Google Search Queries

Top Performing Pages

The SEO campaign has significantly improved the performance of key pages, driving higher traffic and user engagement. Through targeted keyword optimization and enhanced user experience, these pages have gained greater visibility in organic search. Faster load times and intuitive design have contributed to reduced bounce rates and increased interaction from visitors.

Keyword Rankings Growth

Holland & Co has made significant advancements in keyword performance:

• Targeted Keyword Improvements: Achieved higher rankings for strategic keywords closely aligned with core service offerings.
• Enhanced Search Visibility: Increased presence on search engine results pages (SERPs), leading to more impressions and higher click-through rates.

How SEO Fueled Holland & Co Business Growth

A customized SEO strategy was implemented to align with Holland & Co specific objectives and industry challenges. Key initiatives included:

• Keyword Research & Optimization: Focused on identifying both competitive and niche keywords with global relevance to attract the right audience.
• On-Page SEO: Enhanced meta titles, descriptions, and page content to better match user intent and improve search rankings.
• Content Strategy: Developed high-value content that addressed client queries and offered practical insights for Dental Practices.
• Technical SEO Improvements: Enhanced website speed, mobile usability, and overall technical health for better performance and user experience.
• Backlink Acquisition: Built a strong backlink profile by earning links from authoritative, industry-relevant websites to boost domain authority.

Further Analysis

• Device Usage: The majority of users accessed the website via desktop, highlighting the platform’s appeal to a professional, work-oriented audience.
• Audience Demographics: Most traffic originated from the United States reinforcing Holland & Co strong global reach and relevance across key markets.

Conclusion: Through a focused SEO strategy, Holland & Co achieved stronger keyword rankings, higher organic traffic, and better user engagement. Improvements in content, technical SEO, and local visibility helped boost overall online presence. These efforts have positioned the practice for continued growth and long-term success.