digital Marketing
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Campaigns are easy to track, Immediate influx of traffic and easier to set up than Google Ads | It can be costly if set up and managed incorrectly, but less so than Google Ads |
Complete control over daily budget, Instant return on investment (ROI) and maximum CPC(Cost-per-click) | Depending on your target market, the majority of the large audience can be irrelevant |
Large no. of targeting options, including likes/interests, regions, age, towns, income bracket, and other demographics | To target your ads at certain times like within the day or on certain days of the week, there is no option |
The ability of reaching the people early during the buying process, before they are aware of their needs while capturing those who are aware, in a subtle way | Highly suitable for B2C markets |
Can use text, images, and videos to capture the interest of your target market, helping you to sell your products and services | Reaching people too early could potentially reduce your goal conversion rate |
CPC is relatively cheaper than other platforms, depending on the industry |