Even though e-commerce is one of the most prominent business alternatives for entrepreneurs right now, it still is tough to get going. From building an effective target audience group to getting more traffic and increasing sales, everything requires precise strategies and successful execution of plans. E-commerce is a vast industry and if you want to make your business profitable here, you got to know how you can cope up with the changing trends and engage more and more customers.

Yes, choosing the ideal e-commerce platform is crucial, but it is only the first of many steps that will drive your online store to success. In case, you have a Shopify store, you must be aware of how you can optimize it in a way that you get more traffic. So do you know how you can do that? If you don’t, check out the 5 below-mentioned ways to optimize your Shopify store to lure more traffic.

1. Improve the Site Structure with Shopify Collections

Perhaps the most underrated factor, when it comes to Shopify store optimization is site structure. Site structure is making your internal linking better and enhancing the user experience. The way your content on the website look matters a lot. Potential customers who will visit your page would want to be able to find products or services easily. Make sure that you don’t take the users too far away from the homepage.

With the help of Shopify collections, which are navigation elements of your Shopify store, you ensure that users can easily find whatever they are looking for. By doing so, you also allow the search engines to crawl and rank your products effectively. You can choose the manual or automated collections option on your Shopify and more.

2. Optimizing the Shopify Store’s Product Pages & Well Optimized Collection Descriptions

To optimize your Shopify store, you have to focus on your product pages. To begin with, always pick the pages with higher conversion rates first and then move on to others. Optimizing your product pages could include many steps. Out of which, the most important one is optimizing the product page for mobile especially after the mobile-first indexing update from Google.

Writing well SEO optimized descriptions are really helpful to let your website get ranked higher. From the user’s point of view the description should be at least 100 words long, do not forget to cover 1-2 related keywords in it.

Since everyone is so pressed for time, make sure that your product pages have a good loading speed to keep the users engaged. Along with this, you could make the best of tricks like adding a Call-to-action(CTA) button on each page, using attractive product photos, and more to optimize your Shopify store’s product pages.

3. Make the Most of Shopify SEO Tools and Apps

Shopify provides you with many SEO tools for your website that can eventually prove beneficial in getting more traffic. You must utilize these apps to boost your website’s online reach. For example, Plugin SEO is an app that helps you get rid of minor SEO issues saving your time and money as well. You can also try out the SEO Image Optimizer through which you can increase your traffic from Google image search.

Smart SEO is another app that lets you generate relevant meta tags for your blogs, products on your Shopify store. It also generates alt tags for your product images without having to do any of them manually. Through this app, your stored data reaches the search engine using JSON-LD data, which is already structured the way it needs to be.

4. Product Schema

Product Schema is nothing but structured data that helps your search engines get a better understanding of your website’s content. When a search engine will have more information about your product to publish on the Search Engine Result Page, the user experience will automatically enhance. Product Schema displays the product information in a more structured and maintained way in the SERP.

Not just this, search engines also use Product Schema to create rich snippets which are also helpful in increasing your site’s visibility, therefore, attracting more traffic too. Product Schema is built into most Shopify themes but there could be a more structured data type that you would want to add, in that case, you can edit the structured data code within your theme.

5. Link Building & Blog Writing on Shopify

We all know how important content is for getting heavy traffic, but not everyone realizes that link building is equally crucial. Inbound links for your Shopify store will drive signals from high authority sites which build your domain authority through relevant traffic. Keep in mind that the more content (blogs and descriptions) you have on your site, the more links you can generate.

While doing so, beware of spam links. Google can very easily detect the difference between an organic link and a paid link. If you use too many paid links from low-quality websites, it could harm your site. The best way to get links for your Shopify store is through guest blogging, creating engaging infographics, etc.

Along with link building, blogs also come in quite handy for Shopify SEO. Through the content that you write and upload, you can significantly improve your keyword ranking. A blog post, written with an SEO point of view could drive traffic for different types of searches. Writing blogs for various search intents offers a rather more effective way in which Google sends traffic to your Shopify store.


These mentioned 5 practices are of utmost necessity when it comes to optimizing the Shopify store for more traffic. So make sure you add these to your strategies if you haven’t already. At WillShall, we have a team of highly experienced and skilled Shopify Professionals who can help you with the same.

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