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10 Signs which indicates Your SEO is Outdated
By Manoj Kandwal |
21-Apr-2023
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A Decline in Organic Traffic
One of the most obvious signs that your SEO is outdated is a decline in organic traffic. The trends in search engine rankings keep changing over time. If you notice a decrease in search traffic over a shorter span of time, then there is a high chance that you have an outdated SEO strategy. Multiple factors that could hamper your organic traction could be broken links, algorithm changes, increased competition, and so on. If your website gets less traffic from search engines than it used to, it may be time to reassess your SEO strategy.
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Poor Keyword Rankings
Out of all the 200 ranking factors released by Google, Keywords are of prime importance. If your website is not ranking well for the keywords you are targeting, it may be a sign that your SEO needs to be updated. Keyword research and optimization are still important for SEO, but the way in which search engines use and interpret keywords has changed. To deal with poor keyword ranking, you can try repurposing the content and optimizing the existing content as per the latest standards.
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Lack of Mobile Optimization
Mobile users have rapidly surged over the past few years. Almost every website on the internet that aspires to organic traffic from search engines must have a website that is responsive to mobile devices. Having elements in a website that do not fit with mobile displays can result in bad user behavior, ultimately resulting in user dissatisfaction and lesser traffic. Owing to the increased use of mobile devices, having a mobile-friendly website is more important than ever because Google follows the mobile first approach in website ranking. If your website is not optimized for mobile devices, it is high time to hire an expert SEO agency to optimize your website for mobile.
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Neglecting User Experience
According to Statista, four out of ten users will stop visiting a website if it takes too long to load. That’s why Google has increasingly started including user experience metrics in their ranking algorithms and becomes a key factor in SEO. If your website is difficult to navigate or has slow load times, it can negatively impact your search engine rankings. A user-friendly website with fast load times is essential for modern SEO. In addition, tools such as page speed insights can easily assist you in keeping track of page load times and other factors that could result in a bad user experience. A highly skilled web design agency can help you in creating a website withe excellent user experience.
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Overemphasis on Backlinks
No SEO effort is complete unless it includes a strategy for putting together a robust backlink collection. While backlinks are very important for SEO, but still a balanced amount of links from relevant websites should be preferred. Those backlinks that don’t come from high-quality, trusted authority sites can result in affecting your SEO efforts if there are enough of them. A modern SEO strategy should prioritize creating high-quality content and build links from only relevant authority websites. As a result, knowing how to recognize them and what to do if you determine you have them is important.
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Poor search engine rankings
There are no shortcuts to increase your website traffic. If you want to improve your search engine visibility, you must invest a significant amount of time and work. Every website that ranks on search engines has SERP factors that collectively contribute to its rankings. Search engines update their algorithms frequently, and if you’re not keeping up with the changes, your website’s ranking will suffer. If your website is not appearing in the top search engine results pages (SERPs), then it’s a sign that your SEO strategy may be outdated.
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High bounce rate
A high bounce rate might be detrimental to the success of your website. A high bounce rate frequently signals more significant problems, most notably that the visitors don’t find your site to be useful, which means that they aren’t engaging with it. This can be due to slow loading times, irrelevant content, or poor user experience. All these factors are signs of an outdated SEO strategy. A constant check on all these factors is important to maintain the ranking of your keywords and have a competitive edge over others. If your SEO is outdated, you may be using outdated tactics that no longer appeal to modern users.
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Limited social media presence
It’s no secret that we’re all glued to social media. Here is a quick snapshot of how social media usage is changing. According to Statista, in January month of the year 2022, there were 3.86 billion total social media users across all platforms. In which the average person bounces between seven different social networks per month. Additionally, the amount of time adults use social media across all platforms is now higher than ever — 95 minutes per day. With this huge amount of users on various social media users, it gets extremely important to include social media marketing in your SEO strategy. This can easily help you in gaining referral traffic and generate a deal of loyalty among users. To begin you can start promoting your posts on LinkedIn and Instagram as they have a substantial amount of users with different interests.
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Low conversion rates
The ultimate goal of SEO is to drive traffic and conversions. You drive visitors to your technically flawless website and expect to convert them into clients, or, at the very least, into leads. The percentage of users that have been converted into action and your goal is to make the conversion rate as high as possible, which can be done with CRO — Conversion Rate Optimization. But if your website is not converting visitors into customers, it may be time to update your SEO strategy. This could involve improving your website’s user experience, updating your content, or adjusting your keyword targeting. When it comes to web marketing, the focus is frequently on traffic and expanding the number of sessions, but improving conversions should actually be your end goal as it’s a key approach for obtaining new leads and sales opportunities.
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Poor content quality
A bond of great content marketing and SEO can catapult any website to the top of search engine rankings. So, if you want organic search engine ranking, visibility, and traffic then you have to commit yourself to the grind of consistently creating optimized content. Google prefers good-quality content with secondary information that strengthens the topic. In simple terms, your content should be answering the questions of the users. And if you are providing poor-quality content that is not engaging, informative, or relevant to your target audience then you could find yourself nowhere near the first page of Google regardless of how nice your website is, which results in hurting your search engine rankings.
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