Businesses are now well versed with the benefits of having an online presence. Very few businessmen might not have a website in this technology driven era. That being said, having a website does not mean your online business has been established successfully. Search Engine Optimization helps in ranking of websites by using different on-page and off-page SEO techniques. However, there are a lot of issues that are left open which lead to bad SEO performance. In this blog, you will learn about fixing some of the common on page technical issues that lead to better SEO performance.
- Duplicate Content As the name suggests, duplicate content consists of certain sections of content that are exactly the same as used by some other website within or across domains or are quite similar. This is one of the main issues that affects the SEO of any business. If you use duplicate content on your website, you will not be penalised but your website would not rank. Search Engine algorithms are written in an efficient manner to make the internet a safe and better place for users. Thus, unique content helps you get your website ranked better and this key factor will remain to be a distinguishing SEO attribute for SERPs.
- Alt Tags & Broken Images The average attention span of any individual on a particular website is 8 seconds. After, that he decides if he wants to look further or click the cross button on the tab. Lengthy articles, stretched web copies do not really make a good first impression. Thus, we use images to make our blogs and copies attractive and interesting. However, we often neglect the role of images in SEO. Most of the websites have images without alt tags. An alt tag is basically a one or two liner that explains what the image is about. Though the search engine algorithms have gotten pretty smart but they still crawl the alt tag to learn about the images used on any page. So, you should always use your SEO keywords in the alt tags of images. Broken images lead to bad user experience and search engines immediately downgrade the websites with broken images.
- Title Tags Page titles help the user to know what the page is about and also the search engines. When a user searches for something, the title tag is displayed in the listing based on which the user decides to click on your link or not. If done in a right way, title tags can improve your rankings drastically. You should always pay attention to its length because very long titles would be displayed incompletely to the user. So, you can stick to 71 characters.
- Meta Descriptions Meta descriptions tell the user about your page in a few lines to let the user determine if he is interested in visiting your website or not. Relevant meta descriptions directly affect the CTR of your page and that is what matters.
Broken Internal & External Links
One web page that every single person hates to see on the internet is 404 page. When the website consists of just 3-4 pages, broken links are not really an issue. However, with the scaling of your website, you will tend to have more broken links which will affect your visitors. Stumbling upon a 404 page would lead to a bad reputation to your visitor who will exit from your website right away. Not to mention, broken links distract the search engine bots and your pages would not be crawled completely, thus impacting your rankings again.
Many websites are still suffering because of these on-page SEO issues. These are simple yet effective in improving a lot of things other than SEO. Thus, it is high time that you start focusing on the right SEO for your website to get noticed to the right target audience.