Get better conversion rates from effective landing page designs

In an initial overview a landing page design seems to be a cake walk, but its one of the tricky and creative task for the designer as we have to show limited information while maintaining visitors curiosity in the product. In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement. The page will usually display sales copy that is a logical extension of the advertisement or link.

Type of Landing pages

A reference-landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. Reference landing pages are effective if they meet the objectives of publishers, which may be associations, organizations or public service entities. For many reference-landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them.

A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address and perhaps a name and telephone number as well enough to "capture the lead" and add the prospect to a mailing list.

There is also a third landing page apart from these two above-mentioned, which is commonly used in Direct Marketing, Squeeze Page. These web pages are very targeted and focus on capturing information about a visitor. These pages have a very high conversion rate and these collect data for an upcoming-targeted e-mail or direct contact campaigns.