Redesigning a website

Do you need to redesign your website? If you are aware of the pace of web technology and designing trends then answer is YES. You need expert web design services to ensure a clean crisp professional look. When it comes to redesigning a website, keep several important factors in mind for your new website: the new color theme should match the subject, it should contain clean and crisp graphics, the website should follow industry standard web accessibility guidelines, it should pass html validation test, in addition to a number of other aspects that only a professional developer would know. There are a lot of things that we can implement in the Web Design but one thing which is really important is to figure out is whether the website requires redesigning or realigning. Most designers would immediately jump into a redesign but what if what is really needed is a realignment?

To redesign or Not -

The level of redesign depends on the condition of the website in the first phase or how well managed the elements in the website are. A poorly designed website might have nested tables, deprecated html tags, limited accessibility features for physically challenged audience and a lack of browser compatibility. “Good designers redesign, great designers re-align” says the respected new media designer Cameron Moll. The term realignment refers to the rearrangement of the elements so that the structure becomes user friendly. The rearrangement can be associated with the shifting of the calls to action to a more prominent location where they can grab the visitor’s attention, including relevant keyword rich content equally beneficial for human visitors and search engine spiders. Understanding the issues between redesigning and re-alignment also helps the designer complete the project in an efficiently and effective way. This financially benefits site owners who only need realignment of their website, rather than full-blown redesign. WillShall is an affordable web design company where we emphasize a clean, simple design that is highly Search Engine compatible also loads quickly over the range of browsers on the market. Skilled web designs, eye movement patterns, calls to action, and logical progression from screen to screen are some of the concepts we utilize to put together effective website re designs.

Planning -

When less skilled designers are itching to get started, they often overlook the most important step: `Planning`. Whether it’s drawing wireframes and site diagrams, or sketching even on a piece of paper, you’ll save time by having an overview of your web design at the site and page level before you start building. Obvious errors can be detected and solved before it’s too late, and it makes presenting your ideas to clients and colleagues a lot simpler. Website wire framing will help to get an idea of the proposed web design. In the initial stage, you can change the structure of the website as necessary. This avoids the higher costs and unnecessary delays that come from changing the design later in the project. . Our effective planning ensures timely delivery of your web project.

Keeping Accessibility Handy -

Website accessibility is the fastest growing area for websites today. In the early days of the Internet, website accessibility was not an issue; just having a site was enough. . Today things are totally different. The web is filled with millions of websites and web accessibility plays a vital role to get your website noticed. A website should be redesigned if the current one isn’t up to the mark. Ensuring website source code compliance with the latest w3c standards plays a vital role in making your web pages accessible. With older or poorly designed sites, some the html markups may be deprecated and not in compliance with the latest web standards. Elements like tags used for making text bold, italics and under line can now be managed by style sheets, for faster more efficient page loads. In addition, the more modern coding techniques are more accessible for blind or visually impaired visitors. Screen readers emphasize the text in certain tags, allowing the reading/narrating of the site. These techniques are critical to ensure accessibility for all.

Search Engine Optimization

Once you are through with the redesign and website is ready to go live, do not forget to follow Search Engine Optimization Strategies. This might include using clean html mark up, optimized images, appropriate content and having the correct graphic ratio. W3c valid html markup will help search engine spiders collect information efficiently. An effective Search Engine Optimization helps website gain critical visibility over web, leading to better conversions.

The new web design must be better than what preceded it. Keep this in mind and you are heading for success.

Rams Singh is the co-founder of WillShall.com a Website Design & Development firm that helps companies to enhance their brand identity and online presence.